Enterprise Reversal

AKA 'reversing the enterprise' - means converting a cost into a value stream by repositioning or re-framing the cost into a valuable offer that others are willing to pay for, as opposed to paying for it.

This shifts the dynamic of an enterprise to increase the possibility of viral acceptance of a given product. Because the perspective of something is shifted from a burden (cost) to a value (benefit) - people will naturally be attracted to the value. Thus, the key for a successful entrepreneur is to reframe their activity as something that provides value as opposed to something that is a burden. A simple perspective shift does it. This perspective shift may require effort, innovation, and energy - but the payback should be ample.

One proverbial example of this is Mark Twain - the episode where Huck Finn gets Ben to paint the fence for him. [1]