Creativity Construction Set
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Creativity appears to be largely about mental connections - making mental connections between many different ideas or mental models.
Key to this is having an extensive library of mental models to draw from. Mere combination of disparate items from this mental model library can result in novelty - as in the metaphir 'ideas having sex'. Thus in a way - there is nothing original about creativity - it relies on mashup of existing ideas.
But just a mashup may not be enough. When combining ideas, new meaning must be created by taking parts of one concept, relating it to other concept - some kind of synthesis. A technique as simple as combining words - such as creative destruction -