Attention Economy
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2. The Attention Economy
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</svg>The unifying principle that binds Red Bull and Elon Musk is attention economics: The idea that in a world moving toward post-scarcity,<a href="https://plus.thebulwark.com/p/red-bull-elon-musk-and-matt-gaetz?r=37wyg&utm_campaign=post&utm_medium=web#footnote-1-34835914" target="_self" rel="" style="color: #fff;font-size: 14px;">1</a> the attention of human beings becomes increasingly valuable.
And not just “valuable,” but in extreme cases, much more valuable than goods and services. For instance:
In 2020, Tesla delivered <a href="https://ir.tesla.com/press-release/tesla-q4-2020-vehicle-production-deliveries" rel="" style="color: #fff;">499,550 cars</a>. Tesla’s market cap is currently $661.57 billion. Let’s compare that with the Big Four’s numbers for 2020:
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So, you know, you could revolutionize supply chain logistics and vehicle reliability. Then you could make several million cars and trade them to consumers for money.
Or you could have a memelord as your CEO. They’re equally valid business plans.
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