Notes

The story has to have a purpose, it has to be relevant, and it has to have a conclusion
Be active in your own rescue; confront the stories that others are telling about you.
Leverage the backstory that rules your listener; it can be a powerful ally.
Own your backstory so it doesn’t sabotage you when yo
Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it, joke about it, and change it as times change, truly are powerless, because they can not think new thoughts.
The story was about fulfilling need. “Their need, not mine.”
on back stories - What makes a person extraordinary,” he said, “is that he or she finds a way to tell a new story.
Stories make facts and figures memorable, resonant, and actionable
The marketplace wants stories, so give them what they want
connections are the cargo hidden inside purposeful narratives
challenge, struggle, and resolution.
narrative emerges from violations to expectations.
The Trojan Horse was a delivery vehicle in disguise. So, too, are purposeful stories.
His telling to win profoundly and clearly taught me that nothing grabs our attention faster than the need to know what happens next?
Stories are accessible, Chris pointed out, because they’re concrete, active, visual—in other words, easily digestible
so if human beings are wired this way, then to be effective you have to narrate the facts and figures!
mirror neurons.
Deepak is a practitioner of narrative medicine.

Tell to Win