Marketing Strategy

Design Rationale

We need people to be aware of what we are doing, and we need funding from those people who want to support us. Therefore we need to communicate our message:

• Effectively - so that people can understand what we are trying to do, and decide if they want to support it.
• Quickly - so that people passing through can understand the message while it has their attention for a short time.
• Easily - so that other people can effectively pass on the message to others.

Discussion

Is the rationale correct? Please give feedback through:

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