What is a Strategic Plan
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From [1], the operational parts of a strategic plan are:
- Taking a wide look around at what's going on outside the organization and how it might affect the organization (an environmental scan), and identifying opportunities and threats
- Taking a hard look at what's going on inside the organization, including its strengths and weaknesses (perhaps doing a SWOT analysis)
- Establishing statements of mission, vision and values (some prefer to do that as the first step in planning)
- Establishing goals to accomplish over the next (usually) three years or so, as a result of what's going on inside and outside the organization
- Identifying how those goals will be reached (strategies, objectives, responsibilities and timelines)