Bill Jensen

• 2 groups - one is the early adopter
• Second group - people who get the 80%
• People think with their emotion - primary motivator
• 5 legged dog - teacher, entrepreneur, builder, collaborator, open source.
• One message - beat the man, 80% of the B&D market. Change the world.
• One minute communication module - 30 seconds appeals to heart, 30 sec is transactional.
• Communication - 30 seconds - we will change the world - by September.
• The other model - 30 seconds - are you the kind of person?
• Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable.
• Bake shows - etc. Buildup over the next 6 months - are like a reality show.
• Video and record for week and month - give them a quick reality TV for those taking over the world.
• Secondary audience - buy in to the reality show.
• The selling and making of anything - is also a product. The process is an enterprise
• Marketing to passionate but passively interested. The product is the 'making of'.
• For the passionately passive, the 'making of' is a product.
• Secondary message - is getting the passionate people involve. Engtertainment.
• For the primary - product is "Look at how much fun we have changing the world"
• Bill Jensen - I know you believe in changing the world. This is the reason you should be a part of our group as opposed to any other group?
• It's fun collaborating, and second - we're here to make a difference.