Competing with John Deere

Someone asked me whether our tractor works as well as a John Deere in a blog post, Oct. 2012.

I responded:

Of course not. JD has a $1B/year R&D budget. We have about 0.0001 of that. However, withing another 2000 hours of research and development (we have about 500 hours of field testing now), we may be able to knock the pants off John Deere on an equivalent product. That’s a nice call-out for the 2000 Hour LifeTrac campaign – how far can we go to a significant market share after another 2000 Hours of development? We are in nonlinear territory.