Deep Enterprise

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Deep Enterprise (as opposed to typical entrepreneurship) is enterprise that does not rely on scarcity-based business models. It is in a class of its own, without competition. It's a different paradigm, one of collaboration. Standard enterprise takes on a unique opportunity, and builds further scarcity around it. Deep Enterprise takes on abundance. It works with a possibility that was always there, but nobody had the courage or skill to execute upon. It relies on integration of proven, existing practices. It is the substance of Mutually Assured Abundance.

Vinay talks about fear:

Deep Enterprise addresses fear with security, by solving for distributed production.