Future Builders Academy Marketing Strategy
Funnel
(chat [1])
All right, help me create the onboarding flow for the Future Builders Academy. This means an on-funnel to address the fact that very few people are signing up for the full Future Builders Academy. So on one side, we decided to create a short three-month module to start people off, period. We also have a six-month future builder enterprise track, as we discussed in another thread, where we train people in six months, we charge them $10,000 for the training, and we guarantee them $100,000 of buying power for product for the house modules that they build, period. Now, the first step, okay, so that is part of a longer onboarding thing where after this, they can get involved in the program as they gain trust. Now, for the first part, there is the concept of a future builder crash, sorry, future fab crash course, which is an online six-day inspirational course modeled after abundance 360 by Diamandis, where he just talks grand visions of technology without really any implementation. It's all closed source, but he gives people the possibility. So for us, the equivalent would be a future fab crash course, which stands for future fabulous or future fabrication, where you learn that you can design, build anything, and that you have more engineering power as an average citizen than any engineer had in the year 2000, as we discussed in another thread. Period. So, with all this, help me create the content of the FutureFab course, but first, also tell me about the pricing strategy for it, because on one side we wanna inspire everybody to get excited about building the future that we all want to live in with an explicit capacity that you can design and build just about any product collaboratively that you find on Amazon. So the FutureFab crash course has to get you around your mind as a completely online course about the infinite possibility, and the invitation is to join design teams or swarms that understand this and want to work openly. So our value proposition here is, unlike abundance 360, where it's all still about proprietary enterprise, we're saying, we are training you to become a super cooperator who develops open source products. Period. That's the value proposition core. Period. But I also want this to be a vetting mechanism for people where if you participate in the FutureFab crash course, you have an exam, at least on a theoretical side, for collaborative literacy, CAD, and fabrication skills, where that becomes a viable metric for us to assess that people actually took the time to learn the things involved and therefore become valuable to the program instead of just not paying attention. Because they're not paying. So I want people to pay for that so they are paying attention, but I also want to make it open because we are open source. So how do we resolve this? How do we do the pricing strategy so that this future fab crash course is both open and inspiration, but it also weeds out people so that we get people on board who gain verified skill sets through competency exam, for which I believe they should actually pay significantly, like, for example, a thousand dollars for this course. I mean, that's reasonable if you're going to be absolutely inspired and provided with some skills to work together. I would pay a thousand dollars for that. So help me create a price structure that's consistent with both open source and the fact that we want this to be a revenue maker, one, because we're providing value, but two, because we want people to pay so that they are paying attention. Period.