Google Trends

Basics

• The nightmare of privacy enthusiasts, and a great tool for analyzing PR efforts, trends, public info (sort of like polls, but less acurate (ie this area/group searches this often, so you can reverse engineer/infer this about them and their thoughts/beliefs etc...)
• Works via showing mainly google search numbers over time
• Can also do other sources such as youtube searches (anything else, needs more looking into)

Workflow

Basic Workflow

• Search the desired company/website/term + some synonyms/similar names etc
• Do some work there (and stop if this is enough)

Added Spreadsheet Wizardry

• If you are good at this there is an option to download the data and plug it into desired software
• LibreOffice spreadsheets perhaps?
• Then do all sorts of stats work, make some nice tables and better graphs (trendlines etc)

See Also

• Marketing

Useful Links

• [