Greg Gage

• $1M in revenue on kits, $750k from NIH
• Niche market assessment -
• Foresite -
• Schools prefer that kit sellers go through Distributors
• NSTA, biology conferences -
• Open Books - on About Page at BYB-
• 20% growth rate now
• Fixed price on shipping is not liked
• Need process improvement
• Experiment in Europe + warehouse in EU. VAT goes away?
• Last year 10% of sales were international
• Greg used to design until now
• Over last years figured out who they are. 4 product categories.
• For Profit. Runs like a research lab. Spend all on R&D
• Selling point: same stuff as research labs do, so get papers
• Get others to fund R&D, so we can get sales dollars for other stuff
• Michigan has matching grants
• R25 - always asked for - Education Grants - $100k/yr for 5 years - "Giving research experience to undergrads"
• SBIR - possible.
• Greg uses Purdue University. Partner with a university. Take what Greg does, will measure it. Addressed 'lack of edu theory'.
• Greg did a course at Harvard.
• Grants allow you to find someone in the field that would otherwise not work with you.
• Entrepreneurial Post Doc at Kauffman
• Book deal - MIT Press - book proposal. Can share. Requested to share
• Tue and Thu - free for book.
• NIH Business Accelerator Program -I-Core - Peter Haas and Greg
• Production looks DIY but is much lower cost. Hired a production person.
• NSTA - $10k- don't pay - as distributors pay for it.
• 30% cut for distributors. So is Amazon.
• Distributor agreement for Middle East
• Now charges 4-5x the production price. $130 kit, $30 to manufacture. But still 10% of the competition.
• Potential collaboration on how to build scientific tools.
• Possibly to do a research project. Then possibly commercialize a product.
• Experiment on their website. Then publish in a peer review journal.
• Ex - finding something relevant in the literature, and contacting authors.
• 6 episodes - TED published now 9 TED talks. https://www.ted.com/series/diy_neuroscience
• Talk to Aya Bdeir on kits. But she's venture funded. They switched from consumer model to education model. B2E, not BTC now.