Innovation

• in order to innovate continuously, you have to automatically bandon the past - Drucker. [1]. He even uses an ear it and shit it metaphor - if you eliminate, you will eat again.
• Bootleg music is free ad, followed by real rock concert.
• GM's first idea was to redesign the process around robots. It wasted $30 billion on that. No. You redesign the process around the information, which costs very little.
• when people begin to ask for product differentiation, the boom period is over. From then on you have to work to earn your living
• "What do I get?" And not "What can I do?" When that happens, it very soon becomes a biased market.