Instagram and Young People
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Google AI says 18-22 yo spend more time on Instagram. Instagram belongs to Meta. It's probably worthwhile advertising there. But we'd need a catchy image to get their attention.Yes, 18 to 22 year olds are still present on Facebook, though their usage and engagement have decreased compared to other age groups. While they make up a significant portion of the platform's audience (around 18-23%), they spend less time on the platform and are more likely to use other social media platforms like Instagram and TikTok. [1, 2, 3, 4]Here's a more detailed breakdown: [1]
- Audience Size: The 18-24 age group is the second largest age group on Facebook globally, accounting for around 23% of users. [1]
- Engagement: While they are present, younger users spend less time on Facebook, with 18-24 year olds averaging 22 minutes per day. [3, 5]
- Shifting Preferences: Younger users are increasingly drawn to other platforms, particularly Instagram and TikTok. [3, 4]
- Purpose of Use: Facebook remains a valuable platform for communication and community building, especially among students, who often use Messenger groups for communication. It's also popular for Marketplace use, particularly for finding apartments and local events. [6]
- Core Audience: The 25-34 age group remains the platform's core audience, with a higher level of engagement and time spent on the platform. [2, 3]
- Overall Trends: While there's been a shift in usage patterns, particularly among younger users, Facebook still has a significant and diverse audience. [1, 3, 4]
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