Integrated Marketing
A company that uses its own products as a way to robustify its economic model. This could include enterprise feedstocks, infrastructures, or even perks such as housing for collaborators in this enterprise. It's a perfect 'company town' except the governance is based on Global Stewardship, therefore a social contract that maximizes self-determination as developed by the Council of Elders or such.
No marketing in the ideal case, because the enterprise 'buys its own products' ie uses its own products. This way, a captive market is inherent. For example, a housing enterprise that manufactures solar panels, lumber, landscaping nursery stock, concrete, machines, and tools. It builds in a lifetime service microfactory to convert these goods into universal basic assets (UBA).