Market Research

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Market research involves a study of existing related product offers. Important factors to determine include market size, scope fo existing offerings, cost of comparable offerings, and other factor that help one to formulate a clear value proposition. Market research may also be used to identify potential collaborators, consultants, and contractors to assist in organizing workshops or developing/building various products.

Market Research on Specific Topics


  • US per capita food budget - about $3800 in 2007 - [1]
  • Organic food - $14B, or about $50 per capita - [2]

This is about 1% market share.