Market research involves a study of existing related product offers. Important factors to determine include market size, scope fo existing offerings, cost of comparable offerings, and other factor that help one to formulate a clear value proposition. Market research may also be used to identify potential collaborators, consultants, and contractors to assist in organizing workshops or developing/building various products.
Market Research on Specific Topics
- US per capita food budget - about $3800 in 2007 - 
- Organic food - $14B, or about $50 per capita - 
This is about 1% market share.