Market Research Protocol
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Goal: Discover the market potential of CEB Presses. This is the base level of demand, prior to market creation by OSE.
- Google search CEB machine producer. Keywords: CEB Machine, CEB manufacturers, Compressed Earth Block, Adobe, Earth Bricks
- Email each company to request information about their CEB machine sales.
- Send the people to the form: CEB Press Market Survey - including number of machine sales and number of houses and structures built using their machines. There are many types of block presses, and there are also individuals who build with CEBs.
Discussion
Companies may not be inclined to share their business data, so there must be an incentive. The proposed logic is to request information, and provide a service of selling the Market Survey Data Results at a fee, say $100, for priority access. If a company participates, OSE will make the results of the entire survey available to the participating company." If the company would like early access to the market data prior to its official publication on May 31, 2015), there will be a small fee to OSE. The value to the company in any case is access to survey results - so cooperation is encouraged.