- Street art values - looks DIY. Like HipHop documentary. You don't have gangsters but open culture. You still do rivalry - rap against each other. Hip-Hop Evolution documentary.
- Synergy - each tools adds new capacity and accelerates, but goes exponential
- Supercooperators, not superstars
- Intellectual beaver - someone who really wants to do things with the mind
- Bullhorn - we get funnelled into a narrower range of options