STEAM Camp Marketing Strategy
Contents
10x
- Find Summer Camp Program Managers at schools, where they provide an audience
100x
- Do collaborative teaching so that each individual instructor skill set is reduced
- Involve Summer Camp Program managers and collaborative teaching
1000x
- Enlist well known leaders in marketing
- Hire a good marketing person who understands open source culture
Working Doc
Feedback
- From Bill Jensen - The one thought I did have was maybe a partnership that gets you better automatic access to potential clients?
• Like the D School, Stanford’s design school… Or like d.tech, the design tech high school on Oracle’s campus Where an educational partner is the one soliciting/pitching the clients as a joint offering with you.
• Or like Google.org: Where you pitch the non-profit arm of a mega tech firm and they sponsor this (essentially, underwriting your proposed fee) in order to combine making a difference in the world with pushing the boundaries of uses of tech
• Or like partnering with 4Ocean, which is collecting tons of plastic waste from the oceans, and could leverage your offering to reach a whole new client base
