Unique Ability

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http://strategiccoach.com talks a lot about your unique ability activities:

  • The activities that you love to do and do best that produce greater results with less time and effort, and maximize your satisfaction, energy, and motivation.

The claim is that one must find their unique ability and spend a maximum of time in their business doing that activity. As opposed to other activities:

  • Excellent activities - the activities for which you have superior skill, a great reputation, and a sense of teamwork - but no passion.
  • Competent activities - the activities at which you are merely adequate, reaching only minimum standards.
  • Incompetent activities - the activities where you experience failure and stress because you don't have the required skill.


List the activities that you do on a daily, weekly, yearly, or monthly basis that fall into the 4 categories above.

Big question is not how you get better at your weaknesses, as you'll get a bunch of strong weaknesses.

Instead, focus on WHO you know that can do those things - not how you can get better at doing them yourself.

This boils down to value of your time: if you are doing the less valuable things, then there is an opportunity cost for your most valuable activities. The assumption is that your most valuable activities 'reach the point of sale' - where all value is redeemed.

The goal is to end up delegating up to your Excellent Activities, which takes more courage.

Thus, start with I and C activities - and find a person or app to do it.

Essence is getting to the most important.

What is most important for you in your time? What are the 3, not 30, activities, that make you money? What 3 most important activities give you energy and value? Who are your best 20 not 200 clients? When you simplify, you can multiply.

Other Key Concepts

  • Being intentional with time management.
  • Free Day: a 24 hour period of no work-related activity. They are a precondition for periods of high productivity and creativity.
  • Focus Day: Purpose is roductivity, where 80% of that day is spent on your top three result-oriented activities. This includes anything to do with your most important relationships.
  • Buffer Days: other activities of running a business, including clean-ups, delegation, putting in place new capabilities. Use Buffer Days to set up and protect your free and focus days.

Insight: typically every day is a buffer day unless they get very intentional.

Tranformer Tool

  • A situation to improve. What about it worked? What about it didn't work? Then what would you do in the future.