Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results
Contents
Summary
Storytelling is about condensing and interpreting events in order to better ensure audience understanding.
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To Do
- Story night?
Links
- Harvard Biz Review article [2].
- Points - stories address 3 learning styles - visual, auditory, kinesthetic.
- Well-designed stories are the most effective vehicle for exerting influence
- Leaders influence when they reach people in ways that help them to understand, enable them to remember, and inspire them to act.
- Hire the girl?
Notes
- Story is 3 elements: a person, goal, and challenge. Resolution is implied.
- 5 requirements:
- Person must be relatable
- Goal must be relevant, important, raise the bar. Stakes are high.
- There must be sufficient difficulty or challenge, can't be easy otherwise it's boring
- There must be tightness - clear cause and effect, feeling of efficacy. Thus a solution and resolution of conflict.
- There must be emotional fuel. Emotional connection. Emotion fuels action. Not logic.
- 71 - focus your story.
- Critical that every single thing you include supports a goal. Your point. Clear goal. Eliminate all else. Everything you say is mission critical, Drives narrative forward.
- Eliminate all second fiddles. Focus on one person - it's easier to follow
- Storytelling is like a tree- shoot from trunk to top, don't visit all the branches or tangents
- Stick to clear turning points, not all details.
- Use key details to set the scene, not too many.
- Think of one key sensory detail to bring story to life
- Simplify dates
- Make numbers round or meaningful
- Omit proper nouns, complex names - simplify
- Cut the exposition. Start with lunch line, fill details later. No Gone With the Wind, just James Bond.
- Lie sort of: simplify things for the sake of audience experience.
- Be ruthless about refining and shortening your story.
