Unique Value Proposition: Difference between revisions
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The assumption is that something valuable is being offered, and therefore, there is a market for that value. | The assumption is that something valuable is being offered, and therefore, there is a market for that value. | ||
Being specific about what that value is allows an enterprise to succeed in the marketplace. | |||
Revision as of 04:16, 4 January 2016
A unique value proposition is a specific value being provided by an enterprise that is not yet met by any other market player. This is what distinguishes an enterprise from others.
The assumption is that something valuable is being offered, and therefore, there is a market for that value.
Being specific about what that value is allows an enterprise to succeed in the marketplace.