OBI Kickstarter Strategy

General Kickstarter Strategy

This is for review. The current OBI strategy is:

1. To have a strategy that builds on best practice.
2. 10 minutes online for KS Strategy of Best Practice
3. Check in with key supporters who are knowledgeable in KS strategy by informing them on ours, asking for suggestions. Perry, Sunny, David, etc.

Current main points are:

1. Clarify Product Strategy. Refining continuously
2. Define and prepare key assets
3. Define Audiences
4. Identify Aligned Writers at key publications

General Execution Points

1. Keep it 30 days or under
2. Offer lots of small rewards
3. Show a budget, doesn't have to be super detailed. Curriculum Development - $24k, Materials & Prototypig - $48k
4. Use good camera and video

Finding Aligned Writers

• Identify publications
• Identify writers at those publications

• Check out Web Intel Tools

• Go through our networks for introductions
• Reach out to the specific writers

• Open Source (FLOSSH) - large audience
• Eco, permaculture, ecohome, local economy, ecomaterials, ecoindustry, carbon negative
• Survivalist, low resource scenario, transhumanist
• Architecture - positioning as architecture for the poor
• Humanitarian, Aid, AT
• Tech
• Consciousness, awareness
• Positive psychology, positive news
• Enterprise - small enterprise, entrepreneurship, social enterprise, regenerative business

Time Allotment

See MJ Critical Path.

Links

• OBI