OBI Kickstarter Strategy: Difference between revisions
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=Other Strategy Links= | |||
*Example of $100k in 10 days - focusing on Minimum Effective Dose - [http://fourhourworkweek.com/2012/12/18/hacking-kickstarter-how-to-raise-100000-in-10-days-includes-successful-templates-e-mails-etc/] | |||
Revision as of 03:34, 7 May 2016
General Kickstarter Strategy
This is for review. The current OBI strategy is:
- To have a strategy that builds on best practice.
- 10 minutes online for KS Strategy of Best Practice
- Check in with key supporters who are knowledgeable in KS strategy by informing them on ours, asking for suggestions. Perry, Sunny, David, etc.
Current main points are:
Clarify Product Strategy. Refining continuously- Define and prepare key assets
- Define Audiences
- Identify Aligned Writers at key publications
General Execution Points
- Keep it 30 days or under
- Offer lots of small rewards
- Show a budget, doesn't have to be super detailed. Curriculum Development - $24k, Materials & Prototypig - $48k
- Use good camera and video
Finding Aligned Writers
- Identify publications
- Identify writers at those publications
- Check out Web Intel Tools
- Go through our networks for introductions
- Reach out to the specific writers
- Open Source (FLOSSH) - large audience
- Eco, permaculture, ecohome, local economy, ecomaterials, ecoindustry, carbon negative
- Survivalist, low resource scenario, transhumanist
- Architecture - positioning as architecture for the poor
- Humanitarian, Aid, AT
- Tech
- Consciousness, awareness
- Positive psychology, positive news
- Enterprise - small enterprise, entrepreneurship, social enterprise, regenerative business
Time Allotment
See MJ Critical Path.
Links
Other Strategy Links
- Example of $100k in 10 days - focusing on Minimum Effective Dose - [1]