OBI Kickstarter Strategy: Difference between revisions
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This is for review. The current OBI strategy is: | This is for review. The current OBI strategy is: | ||
#To have a strategy that builds on best practice. | #To have a strategy that builds on best practice. | ||
#Check in with key supporters who are knowledgeable in KS strategy by informing them on ours, asking for suggestions. Perry, Sunny, David, Emily, etc. | |||
#Check in with key supporters who are knowledgeable in KS strategy by informing them on ours, asking for suggestions. Perry, Sunny, David, etc. | |||
Current main points are: | Current main points are: | ||
#[[File:Check.png]]Clarify Product Strategy. Refining continuously | #[[File:Check.png]]Clarify Product Strategy. Refining continuously | ||
#[[File:Check.png]]Define and prepare key assets | #[[File:Check.png]]Define and prepare key assets | ||
#[[File:Check.png]]Define Audiences | #[[File:Check.png]]Define Audiences | ||
#Find open-source and other aligned contacts at [[Top 50 Publicity Venues]] via our networks, reach out to them with a focused angle and request. | |||
#Identify '''Aligned Writers''' at key publications | #Identify '''Aligned Writers''' at key publications | ||
| Line 17: | Line 17: | ||
# | # | ||
==Finding Aligned Writers== | ==Finding Aligned Writers== | ||
*Identify publications [[File:check.png]] [[Top 50 Publicity Venues]]. | |||
*Identify publications | *Identify writers at those publications by asking through our networks. | ||
*Identify writers at those publications | :*Develop [[Web Intel Tools]] is secondary to going thru existing OSE networks | ||
:* | |||
*Go through our networks for introductions | *Go through our networks for introductions | ||
*Reach out to the specific writers | *Reach out to the specific writers | ||
Latest revision as of 14:25, 11 May 2016
General Kickstarter Strategy
This is for review. The current OBI strategy is:
- To have a strategy that builds on best practice.
- Check in with key supporters who are knowledgeable in KS strategy by informing them on ours, asking for suggestions. Perry, Sunny, David, Emily, etc.
Current main points are:
Clarify Product Strategy. Refining continuously- Define and prepare key assets
- Define Audiences
- Find open-source and other aligned contacts at Top 50 Publicity Venues via our networks, reach out to them with a focused angle and request.
- Identify Aligned Writers at key publications
General Execution Points
- Keep it 30 days or under
- Offer lots of small rewards
- Show a budget, doesn't have to be super detailed. Curriculum Development - $24k, Materials & Prototypig - $48k
- Use good camera and video
Finding Aligned Writers
- Identify publications Top 50 Publicity Venues.
- Identify writers at those publications by asking through our networks.
- Develop Web Intel Tools is secondary to going thru existing OSE networks
- Go through our networks for introductions
- Reach out to the specific writers
- Open Source (FLOSSH) - large audience
- Eco, permaculture, ecohome, local economy, ecomaterials, ecoindustry, carbon negative
- Survivalist, low resource scenario, transhumanist
- Architecture - positioning as architecture for the poor
- Humanitarian, Aid, AT
- Tech
- Consciousness, awareness
- Positive psychology, positive news
- Enterprise - small enterprise, entrepreneurship, social enterprise, regenerative business
Time Allotment
See MJ Critical Path.
Links
Other Strategy Links
- Example of $100k in 10 days - focusing on Minimum Effective Dose (MED), 80/20 Rule in Media, how to find bloggers - [1]
- lots of case study links here - [2]