Bill Jensen: Difference between revisions
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*Communication - 30 seconds - we will change the world - by September. | *Communication - 30 seconds - we will change the world - by September. | ||
*The other model - 30 seconds - are you the kind of person? | *The other model - 30 seconds - are you the kind of person? | ||
*Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff | *Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable. | ||
Revision as of 21:21, 11 February 2020
- 2 groups - one is the early adopter
- Second group - people who get the 80%
- People think with their emotion - primary motivator
- 5 legged dog - teacher, entrepreneur, builder, collaborator, open source.
- One message - beat the man, 80% of the B&D market. Change the world.
- One minute communication module - 30 seconds appeals to heart, 30 sec is transactional.
- Communication - 30 seconds - we will change the world - by September.
- The other model - 30 seconds - are you the kind of person?
- Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable.