Core message: Difference between revisions
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{{HdrMarketing}} | {{HdrMarketing}} | ||
= | =Basics= | ||
*This page aims to develop a "Core Message" for OSE | |||
*A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase | |||
*Mainly Useful for PR, and Explaining OSE to new people/groups (Funding requests, events, etc) | |||
== About OSE in general == | =Possible core messages= | ||
==About OSE in general== | |||
* "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost." | * "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost." | ||
* "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom." | * "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom." | ||
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* [[Evolve to freedom|"Evolve to freedom"]] | * [[Evolve to freedom|"Evolve to freedom"]] | ||
* [[Inventing a New Civilization on a Shoestring Budget|"Inventing a new civilization on a shoestring budget"]] | * [[Inventing a New Civilization on a Shoestring Budget|"Inventing a new civilization on a shoestring budget"]] | ||
* Messages from [http://factorefarm.org/content/what-do-people-think-idea-ose | * Messages from [http://factorefarm.org/content/what-do-people-think-idea-ose discussion in Forum] | ||
** "Building the world's first replicable, open source, off-grid Global Village" | ** "Building the world's first replicable, open source, off-grid Global Village" | ||
** "Social transformation through off-grid villages" | ** "Social transformation through off-grid villages" | ||
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** "The goal of Open Source Ecology is to develop an ecology of appropriate technology products and services that promote right livelihoods" | ** "The goal of Open Source Ecology is to develop an ecology of appropriate technology products and services that promote right livelihoods" | ||
== About the GVCS == | ==About the GVCS== | ||
* "Just tools for living" | * "Just tools for living" | ||
== Some notes on core messages in general == | ==Some notes on core messages in general== | ||
* To be effective, a core message must be short, simple and clear. | * To be effective, a core message must be short, simple and clear. | ||
** Messages are shortened by leaving something out; there's no other way to do it. | ** Messages are shortened by leaving something out; there's no other way to do it. | ||
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** Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness. | ** Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness. | ||
=See also= | |||
[[Marketing]] | |||
=Useful Links= | |||
* | |||
[[Category:Marketing]] | [[Category:Marketing]] | ||
Latest revision as of 20:05, 29 March 2020
Basics
- This page aims to develop a "Core Message" for OSE
- A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase
- Mainly Useful for PR, and Explaining OSE to new people/groups (Funding requests, events, etc)
Possible core messages
About OSE in general
- "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost."
- "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom."
- "Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture."
- "Evolve to freedom"
- "Inventing a new civilization on a shoestring budget"
- Messages from discussion in Forum
- "Building the world's first replicable, open source, off-grid Global Village"
- "Social transformation through off-grid villages"
- "Developing technology to enable easily copied high-tech resilient communities"
- "Open Source Ecology is a movement dedicated to the collaborative development of the world's first replicable, open source, modern off-grid global village"
- "The goal of Open Source Ecology is to develop an ecology of appropriate technology products and services that promote right livelihoods"
About the GVCS
- "Just tools for living"
Some notes on core messages in general
- To be effective, a core message must be short, simple and clear.
- Messages are shortened by leaving something out; there's no other way to do it.
- To say that one thing is "core" is to imply that other things are "not core".
- To be effective, a core message must be consistent.
- Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness.