Core message

Main => OSE => Marketing

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Basics

• This page aims to develop a "Core Message" for OSE
• A 'core' message is a condensed message that helps explain what your goals are in an easy to remember phrase
• Mainly Useful for PR, and Explaining OSE to new people/groups (Funding requests, events, etc)

Possible core messages

About OSE in general

• "Creating tools for building modern off-grid resilient communities that can be reproduced by anyone at low cost."
• "Building the world's first replicable, open source, modern off-grid global village - to transcend survival and evolve to freedom."
• "Our aim is the full integration of flexible small-scale manufacturing with sustainable agriculture."
• "Evolve to freedom"
• "Inventing a new civilization on a shoestring budget"
• Messages from discussion in Forum
  • "Building the world's first replicable, open source, off-grid Global Village"
  • "Social transformation through off-grid villages"
  • "Developing technology to enable easily copied high-tech resilient communities"
  • "Open Source Ecology is a movement dedicated to the collaborative development of the world's first replicable, open source, modern off-grid global village"
  • "The goal of Open Source Ecology is to develop an ecology of appropriate technology products and services that promote right livelihoods"

About the GVCS

• "Just tools for living"

Some notes on core messages in general

• To be effective, a core message must be short, simple and clear.
  • Messages are shortened by leaving something out; there's no other way to do it.
  • To say that one thing is "core" is to imply that other things are "not core".
• To be effective, a core message must be consistent.
  • Inconsistency (using different core messages in different parts of the web site, for example) communicates indecisiveness.

See also

Marketing