Bill Jensen: Difference between revisions
Jump to navigation
Jump to search
No edit summary |
No edit summary |
||
| Line 9: | Line 9: | ||
*Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable. | *Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable. | ||
*Bake shows - etc. Buildup over the next 6 months - are like a reality show. | *Bake shows - etc. Buildup over the next 6 months - are like a reality show. | ||
*Video and record for week and month - give them a quick reality TV for those taking over the world. | |||
*Secondary audience - buy in to the reality show. | |||
*The selling and making of anything - is also a product. The process is an enterprise | |||
*Marketing to passionate but passively interested. The product is the 'making of'. | |||
Revision as of 21:26, 11 February 2020
- 2 groups - one is the early adopter
- Second group - people who get the 80%
- People think with their emotion - primary motivator
- 5 legged dog - teacher, entrepreneur, builder, collaborator, open source.
- One message - beat the man, 80% of the B&D market. Change the world.
- One minute communication module - 30 seconds appeals to heart, 30 sec is transactional.
- Communication - 30 seconds - we will change the world - by September.
- The other model - 30 seconds - are you the kind of person?
- Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable.
- Bake shows - etc. Buildup over the next 6 months - are like a reality show.
- Video and record for week and month - give them a quick reality TV for those taking over the world.
- Secondary audience - buy in to the reality show.
- The selling and making of anything - is also a product. The process is an enterprise
- Marketing to passionate but passively interested. The product is the 'making of'.