Emily Aiken: Difference between revisions
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*I can create user stories - not only plans, but how people improve themselves | *I can create user stories - not only plans, but how people improve themselves | ||
*OSE - Build Yourself | *OSE - Build Yourself | ||
*Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media | |||
=Session 1= | =Session 1= | ||
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=4= | =4= | ||
*Character Brief | *Character Brief - see how above is codified in a character | ||
=5= | =5= | ||
*Moving parts - 1 page document - summarizing our positioning | *Moving parts - 1 page document - summarizing our positioning | ||
*It's a map of how often I need to take action social media, video, news - Media and Marketing strategy | *It's a map of how often I need to take action social media, video, news - Media and Marketing strategy | ||
*Hajj is online - | |||
[[Category:Branding]] | [[Category:Branding]] | ||
Revision as of 16:34, 13 September 2012
Founder of The Story Studio:
- Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
- Talking across personality types
- The 51st machine - the Human
- I have the The 5th Element - not a great movie but emily loved it - about the person
- I have the capacity to talk about this and act it also
- I can create user stories - not only plans, but how people improve themselves
- OSE - Build Yourself
- Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media
Session 1
- Goal: go over my story and Marcin Commitments
- Review Apple discussion
- What is missing from Collaboratorium
Session 2
- Nailing the promise and the stand
3
- Review strategy - value and promise - be clear -
- What is positioning in market and market strategy
4
- Character Brief - see how above is codified in a character
5
- Moving parts - 1 page document - summarizing our positioning
- It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
- Hajj is online -