YouTube: Difference between revisions
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=Basics= | {{RightTOC}} | ||
*A website with almost a monopoly on free video streaming | = Basics = | ||
*OSE YouTube channel is [https://YouTube.com/user/OpenSourceEcology OpenSourceEcology] | * A website with almost a monopoly on free video streaming | ||
*Mainly used by OSE for a PR channel, and a development channel (for meeting backups/for those who missed it etc, as well as build/event updates) | * OSE YouTube channel is [https://YouTube.com/user/OpenSourceEcology OpenSourceEcology] | ||
*Can also be used for Livestreaming, and things like user polls, and low level text based social media | * Mainly used by OSE for a PR channel, and a development channel (for meeting backups/for those who missed it etc, as well as build/event updates) | ||
*The comments section isn't well organised, but can be used (especially with low subscirber amounts) to answer questions people have | * Can also be used for Livestreaming, and things like user polls, and low level text based social media | ||
* The comments section isn't well organised, but can be used (especially with low subscirber amounts) to answer questions people have | |||
=In-Wiki Use= | = In-Wiki Use = | ||
==Adding Annotations and Links== | == Adding Annotations and Links == | ||
[https://support.google.com/youtube/answer/6035690?rd=1 Google Support] | [https://support.google.com/youtube/answer/6035690?rd=1 Google Support] | ||
== Embedding Youtube in the Wiki == | |||
==Embedding Youtube in the Wiki== | |||
<nowiki> | <nowiki> | ||
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</nowiki> | </nowiki> | ||
=Targeting a specific audience= | = Targeting a specific audience = | ||
This section discusses some ways that may help to target a specific audience on YouTube. For general information about target audiences, see [[Target Audience for STEAM Camps]]. | This section discusses some ways that may help to target a specific audience on YouTube. For general information about target audiences, see [[Target Audience for STEAM Camps]]. | ||
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* [https://www.youtube.com/watch?v=kNp0HETeq6M&list=PLLXfVEsLI-qRC_MAQZcVxpjtF7I1-H6Gw How To Make Everything] | * [https://www.youtube.com/watch?v=kNp0HETeq6M&list=PLLXfVEsLI-qRC_MAQZcVxpjtF7I1-H6Gw How To Make Everything] | ||
==Algorhythm Exploits== | == Algorhythm Exploits == | ||
*Essentially uses reverse engineering of the youtube algorhythm to maximise either exposure, monitization/ad revenue, or both | * Essentially uses reverse engineering of the youtube algorhythm to maximise either exposure, monitization/ad revenue, or both | ||
*Can be used semi-maliciously (Kids youtube, and spam bots...) BUT OSE will use it for exposure, and monitor itself to not go "too far" | * Can be used semi-maliciously (Kids youtube, and spam bots...) BUT OSE will use it for exposure, and monitor itself to not go "too far" | ||
**Also once a [[OSE Tipping Point | Tipping Point]] is reached the exposure becomes "self sustaining" , and this method becomes less relevant | ** Also once a [[OSE Tipping Point | Tipping Point]] is reached the exposure becomes "self sustaining" , and this method becomes less relevant | ||
*This also changes everytime the algorhythm is changed | * This also changes everytime the algorhythm is changed | ||
*This is often covered by various people explaining their frustration with it, or by business/pr focused channels discussing the issue | * This is often covered by various people explaining their frustration with it, or by business/pr focused channels discussing the issue | ||
===Current Methods=== | === Current Methods === | ||
*As of ~2020 | * As of ~2020 | ||
*A naive way to bring OSE under the attention of this audience is to create a description of an OSE YouTube video that aligns with the audience of How To Make Everything (HTME). Then if you add links in the description to these channels, people that view the OSE video may receive recommendations of HTME videos. Hopefully, YouTube's recommendation algorithm picks that up and reverses the relation and starts recommending the OSE video to HTME audience. | * A naive way to bring OSE under the attention of this audience is to create a description of an OSE YouTube video that aligns with the audience of How To Make Everything (HTME). Then if you add links in the description to these channels, people that view the OSE video may receive recommendations of HTME videos. Hopefully, YouTube's recommendation algorithm picks that up and reverses the relation and starts recommending the OSE video to HTME audience. | ||
'''However, this may not be very effective. Instead, the following links are probably much better in providing insight in how to target a specific audience:''' | '''However, this may not be very effective. Instead, the following links are probably much better in providing insight in how to target a specific audience:''' | ||
* https://de.slideshare.net/AlexanderRus/how-to-rank-videos-on-youtube-and-in-google-search | * https://de.slideshare.net/AlexanderRus/how-to-rank-videos-on-youtube-and-in-google-search | ||
* https://backlinko.com/how-to-rank-youtube-videos | * https://backlinko.com/how-to-rank-youtube-videos | ||
==Networking== | == Networking == | ||
*This involves much more work, and a certain degree of luck | * This involves much more work, and a certain degree of luck | ||
*Email/contact popular youtube channels in related feilds | * Email/contact popular youtube channels in related feilds | ||
**Ask if they could do a review (such as 3D Printing Channels and OSE's 3D Printer) | ** Ask if they could do a review (such as 3D Printing Channels and OSE's 3D Printer) | ||
**Collaborate on Development (Any relevant devices, and any relevant projects) | ** Collaborate on Development (Any relevant devices, and any relevant projects) | ||
**Get a shoutout | ** Get a shoutout | ||
**Get them to join as a SME/Developer | ** Get them to join as a SME/Developer | ||
=See Also= | = See Also = | ||
*[[Marketing]] | * [[Marketing]] | ||
*[[OSE's Social Media Accounts]] | * [[OSE's Social Media Accounts]] | ||
*[[OSE Tipping Points]] | * [[OSE Tipping Points]] | ||
=Useful Links= | = Useful Links = | ||
* | * | ||
[[Category:Social Media]] | |||
Revision as of 12:45, 3 April 2020
Basics
- A website with almost a monopoly on free video streaming
- OSE YouTube channel is OpenSourceEcology
- Mainly used by OSE for a PR channel, and a development channel (for meeting backups/for those who missed it etc, as well as build/event updates)
- Can also be used for Livestreaming, and things like user polls, and low level text based social media
- The comments section isn't well organised, but can be used (especially with low subscirber amounts) to answer questions people have
In-Wiki Use
Adding Annotations and Links
Embedding Youtube in the Wiki
<html> <iframe width="560" height="315" src=" https://www.youtube.com/embed/NWRtvaJ8iHo " frameborder="0" allow="autoplay; encrypted-media" allowfullscreen> </iframe> </html>
Targeting a specific audience
This section discusses some ways that may help to target a specific audience on YouTube. For general information about target audiences, see Target Audience for STEAM Camps.
For example, an audience that is aligned with OSE is the audience for the YouTube channel:
Algorhythm Exploits
- Essentially uses reverse engineering of the youtube algorhythm to maximise either exposure, monitization/ad revenue, or both
- Can be used semi-maliciously (Kids youtube, and spam bots...) BUT OSE will use it for exposure, and monitor itself to not go "too far"
- Also once a Tipping Point is reached the exposure becomes "self sustaining" , and this method becomes less relevant
- This also changes everytime the algorhythm is changed
- This is often covered by various people explaining their frustration with it, or by business/pr focused channels discussing the issue
Current Methods
- As of ~2020
- A naive way to bring OSE under the attention of this audience is to create a description of an OSE YouTube video that aligns with the audience of How To Make Everything (HTME). Then if you add links in the description to these channels, people that view the OSE video may receive recommendations of HTME videos. Hopefully, YouTube's recommendation algorithm picks that up and reverses the relation and starts recommending the OSE video to HTME audience.
However, this may not be very effective. Instead, the following links are probably much better in providing insight in how to target a specific audience:
- https://de.slideshare.net/AlexanderRus/how-to-rank-videos-on-youtube-and-in-google-search
- https://backlinko.com/how-to-rank-youtube-videos
Networking
- This involves much more work, and a certain degree of luck
- Email/contact popular youtube channels in related feilds
- Ask if they could do a review (such as 3D Printing Channels and OSE's 3D Printer)
- Collaborate on Development (Any relevant devices, and any relevant projects)
- Get a shoutout
- Get them to join as a SME/Developer