Seed Eco-Home Enterprise Psychography

• Survivalists have a primal drive for guttertech, but young people have not yet gotten too scared - so their drive must come from creation, not fear.
• Abundance mindset - not how little can we get away with, but how much while keeping it simple. This has an ambitious mindset - which calls for more complexity.
• Checking into society and transforming it, not checking out.
• Technophile but Skeptical of technofix.
• Voluntary simplicity with high technology: we are all in it together.
• Interested in 'purple collar work': Drive is gold collar work, with willingness to do blue collar work to get there to understand the subject matter at depth.
• Ambitious top school candidate, but interested in the honesty of farm work.
• Grit of sand paper, not jumbo cotton balls.

Guess

• Create a make-a-better-world person interested in lifelong learning, who loves life and diversity of things in it. Must have a drive for systems transformation. 5 legged dog, so we can only settle on creating them - with the enticement of exciting curriculum - promising sweat and tears to excellence.
• Must have sufficient number of the above - people willing to learn and be created. We definitely cannot scale by expecting the qualities to be already present. Creating them takes longer. The package of transformation is a long-term investment.
• It emerges from all experience (people don't want to learn new things) that the person has to be young, teachable.