Emily Aiken: Difference between revisions
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*Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media | *Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media | ||
**Emily is expert in Hajj's first 12 questions | **Emily is expert in Hajj's first 12 questions | ||
*I am strong entity that is in front of the brand | |||
**Hajj knows how to work on someone who is in front of their brand | |||
=Session 1= | =Session 1= | ||
*Goal: go over my story and [[Marcin Commitments]] | *Goal: go over my story and [[Marcin Commitments]] | ||
Revision as of 16:37, 13 September 2012
Founder of The Story Studio:
- Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
- Talking across personality types
- The 51st machine - the Human
- I have the The 5th Element - not a great movie but emily loved it - about the person
- I have the capacity to talk about this and act it also
- I can create user stories - not only plans, but how people improve themselves
- OSE - Build Yourself
- Emily - Kernel 0 - founation based on authentic being, and expressed to web, funders, media
- Emily is expert in Hajj's first 12 questions
- I am strong entity that is in front of the brand
- Hajj knows how to work on someone who is in front of their brand
Session 1
- Goal: go over my story and Marcin Commitments
- Review Apple discussion
- What is missing from Collaboratorium
Session 2
- Nailing the promise and the (character) stand
3
- Review strategy - value and promise - be clear -
- What is positioning in market and market strategy
4
- Character Brief - see how above is codified in a character
5
- Moving parts - 1 page document - summarizing our positioning
- It's a map of how often I need to take action social media, video, news - Media and Marketing strategy
- Hajj is online identity