Bill Jensen

• 2 groups - one is the early adopter
• Second group - people who get the 80%
• People think with their emotion - primary motivator
• 5 legged dog - teacher, entrepreneur, builder, collaborator, open source.
• One message - beat the man, 80% of the B&D market. Change the world.
• One minute communication module - 30 seconds appeals to heart, 30 sec is transactional.
• Communication - 30 seconds - we will change the world - by September.
• The other model - 30 seconds - are you the kind of person?
• Passionate appeal a la Steve Jobs - but for a better purpose - make an emotional appeal. Make transactional stuff clickable.