Catarina Critique

• For a mental exercise on how much effort it takes to market - we did full time marketing throughout the campaign, and major media every other day - and we had Kickstarter featuring us - and even then - we got a total of 75 people signing up for the Seed Eco-Home and Aquaponic Greenhouse - and at $600 and not $2500. MJ sez - but the offer is much more substantial now. C sez - but in the eye of participants, they were also about 'getting close to a seed home back then'. For the aquaponic greenhouse, they were definitely hoping to replicate.
• Also, the guys who teach framing in Maine - $1000 for a week. How many do they run a year? Comparison for how big market is.
• Install confidence, without having people think it's too easy. Perfect balance.
• Few people will have energy to persist at making the modules? That is a critical part.
• Read some book that desribes the first-hand experience of the psychology of house building. It's an epic thing, not something done while you are filing your nails.
• Shed market is huge. But there are 2 types - kit shed - and the ones from Home Depot that come with installation. CM suspects that the ones that sell are finished. But you still break the egg- your ground will have to be level.