Seed Eco-Home Enterprise Psychography

• Survivalists have a primal drive for guttertech, but young people have not yet gotten too scared - so their drive must come from creation, not fear.
• Abundance mindset - not how little can we get away with, but how much while keeping it simple. This has an ambitious mindset - which calls for more complexity.
• Checking into society and transforming it, not checking out.
• Technophile but Skeptical of technofix.
• Voluntary simplicity with high technology.
• Interested in 'purple collar work': Drive is gold collar work, with willingness to do blue collar work to get there to understand the subject matter at depth.
• Ambitious top school candidate, but interested in the honesty of farm work.
• Grit of sand paper, not jumbo cotton balls.