Cultural Disruptives
Cultural Creatives and Cultural Disruptives
Sociologists Anderson and Ray estimate that 25% of the US population are Cultural Creatives. At OSE, we are making the assumption that less than 1/100th of the Cultural Creatives falls into a deeper change-maker category – the Cultural Disruptives. These are people who are willing to engage in disruptive change based on not only the awareness of – but also a pro-active stance for - building deep and lasting solutions to pressing world issues. We estimate that the fraction of the population that falls into this category is approximately 1 out of 1000 people, or 0.1% of the world's population. We believe that this section of the population has cultivated the necessary mindset to obtain the required skill set for engaging in work such according to the Open Source Ecology Paradigm. This means that these people have the intrinsic motivation to seek and organize with other like-minded Disruptives – who also find sufficient purpose and meaning in such a lifestyle. As such, these are people who are likely to sever societal expectations and attain an integrated lifestyle. This means that our market size is approximately 1 million people in the developed world.