Innovation

• in order to innovate continuously, you have to automatically bandon the past - Drucker. [1]. He even uses an ear it and shit it metaphor - if you eliminate, you will eat again.
• Bootleg music is free ad, followed by real rock concert.
• GM's first idea was to redesign the process around robots. It wasted $30 billion on that. No. You redesign the process around the information, which costs very little.