Emily Aiken

Founder of The Story Studio:

http://thestorystudio.com/

• Towards core brand and experience. People are attracted to authenticity. I'm far along, we just need to name it.
• Talking across personality types
• The 51st machine - the Human
• I have the The 5th Element - not a great movie but emily loved it - about the person
• I have the capacity to talk about this and act it also
• I can create user stories - not only plans, but how people improve themselves
• OSE - Build Yourself

Session 1

• Goal: go over my story and Marcin Commitments
• Review Apple discussion
• What is missing from Collaboratorium

3

• Review strategy - value and promise - be clear -
• What is positioning in market and market strategy

4

• Character Brief

5

• Moving parts - 1 page document - summarizing our positioning
• It's a map of how often I need to take action social media, video, news - Media and Marketing strategy