Market Research
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Introduction
Market research involves a study of existing related product offers. Important factors to determine include market size, scope fo existing offerings, cost of comparable offerings, and other factor that help one to formulate a clear value proposition.
Market Research on Specific Topics
Food
- US per capita food budget - about $3800 in 2007 - [1]
- Organic food - $14B, or about $50 per capita - [2]
This is about 1% market share.