From Manufacturing to Design
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Seminal paper on New Product Development - File:NPD.pdf
(page 9 of From Manufacturing to Design)
Main Points
- P. 9 - Role of management is to foster learning capacity, not oversee production.
- P. 13 - Focus in improved new product development: (1) heavyweight product managers for assuring an integrated product - who had influence both on developers and senior managers; (2) overlapping problem-solving cycles (also called concurrent engineering); and (3) the integration of customers and suppliers into product development activities.