From Manufacturing to Design

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Seminal paper on New Product Development - File:NPD.pdf

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(page 9 of From Manufacturing to Design)

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Development funnel

Main Points

  • P. 9 - Role of management is to foster learning capacity, not oversee production.
  • P. 13 - Focus in improved new product development: (1) heavyweight product managers for assuring an integrated product - who had influence both on developers and senior managers; (2) overlapping problem-solving cycles (also called concurrent engineering); and (3) the integration of customers and suppliers into product development activities.
  • P. 31 - Steven Eppinger developed tools and methods for observing and representing design dependencies (in modular design) using the framework of Design Structure Matrices (DSMs)
  • P. 37 - “The Architecture of Participation” was Baldwin and Clark’s attempt to answer these questions (Baldwin and Clark, 2006a). It was also their first foray into the second phase of their research plan, which aimed to look the economic institutions needed to support design evolution. Taking their lead from Masahiko Aoki (2001), an eminent theorist in the field of new institutional economics, Baldwin and Clark sought to model open source development as a game among user-innovators, a game that would be played “on top of” designs with different architectures.