Brand Clarity

The only 3D Printer build workshop where we guarantee a working 3D printer in a single day.

Positioning

We position this as a workshop for those who don't have time to waste, those who can afford a day, but not 3 days.
Positioning revolves around the explicit promise of XM - that only if the process is efficient can this become a replicable, practical, and scalable Enterprise.
We position this as attractive because it is rather advanced to run a small 3D printer Manufacturing operation.
Position workshoo as an event for nonhackers. If you are a hacker, you don't need us to show you how to build a printer. But if you think you are too young, too old, or incapable of building anything, this workshop is for you. You will experience that with the proper guidance and help, you will be able to put together the 367 parts in the set to a working printer. Our goal is to confirm us showing those who think they cannot do it - the power of raw production.
position this within our greater goal of social production: that one can produce hljust about anything on a local level, and reinvent production.