Dave Hakkens

• suggests - format used by https://www.facebook.com/thisisinsider/videos for video - simple images, text over it, video.
• Use footage of built homes.
• Explain in animation - and show real footage at end.
• Start with Concept, then finish with real
• Try to keep it simple. One story only.
• Pill size - swallow it without thinking
• 80% script; hire a guy to do a jacket. Including shitty image. But most effective image. Think of it as 'make it look good only for fiverr'. Need the right content.
• Fun, motivation, both cats and technical