Marketing Plan

Good marketing is the best multiplier for event success. To be successful, a minimum number of people have to show up.

A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE is educational marketing: by constantly providing educational materials, people become interested in the project.

Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.

Howto

1. Determine marketing goals. How many people do you want to show up to your event? If that many show up, how will you pursue sourcing of parts?
2. Draw up a timeline and key assets that you will be releasing on that timeline to stimulate interest in the workshop. This should include a marketing video and as much compelling education as possible.
3. Create a referral program. Draw up a list of referrals from amond interested organizations/individuals, and offer them a reward.
4. Draw up a direct marketing flyer. Ask people at universities to post them for you.
5. In a few sentences, write down your target market.
6. In a few sentences, write down your value proposition. Narrow it down, and pursue communicating that specific proposition.