- This page puts the learned info from: Marketing Strategy into effect?
- (On this note: Merge the pages or are they different enough?)
- Good marketing is the best multiplier for event success. To be successful, a minimum number of people have to show up.
- A marketing plan starts with a qualified audience. An existing email list may be used. Lead generation may be pursued via an opt-in email signup in exchange for some free product. The approach most favorable to OSE is educational marketing: by constantly providing educational materials, people become interested in the project.
- Using an email list, an automated email series can be generated. For that useful educational assets should be generated. Infographics, design manuals, how-tos, videos, e-books, and many other assets can be generated.
- Distribution, not product, is the lead cause of startup failure. 
- Make your marketing so valuable that people are paying you for it. This is being tested with the [Extreme Enterprise Hackathon]] of 2021. This is beyond “Make your marketing so useful people would pay you for it.” 
OSE Product Development, 2020
Marketing Plan and Channels
- See this wikipedia page
- This is an extensive list of venues across social media, allied groups, print, e-media, blogs, podcasts, business sites, and more. This spans all OSE Keywords and OSE Areas of Activity.
- OSE's Social Media Accounts
Specific Example of Marketing Workshops Via Speaking Engagements
Note: this is not a strategy that OSE proved. Aspects of this have been implemented, but not the entirety.
- Secure a speaking engagement or public lecture on the evening before the event to attract extra participants. Use Sample Speaker Contract if relevant.
- Draw up a timeline and key assets that you will be releasing on that timeline to stimulate interest in the workshop. This should include a marketing video and as much compelling education as possible.
- Collect top marketing assets:
- Automate a publishing schedule on social media by pre-scheduling posts. Do the same for an email schedule.
- Determine marketing goals. How many people do you want to show up to your event? If that many show up, how will you pursue sourcing of parts?
- Create a referral program. Draw up a list of referrals from amond interested organizations/individuals, and offer them a reward.
- Draw up a direct marketing flyer. Ask people at universities to post them for you.
- In a few sentences, write down your target market.
- In a few sentences, write down your value proposition. Narrow it down, and pursue communicating that specific proposition.
- Describe your competition. This will help you hone your unique value proposition.
- Describe your product clearly, so you can understand your value proposition. Be specific.
- Collect analytics on your downloads: number of downloads, number of people on email list.
- Identify a list of relevant podcasts. Organize podcast interviews a month before the event.
- Collaborate with leading synergistic practitioners for the event. Invite them to present their workshop a day after your workshop. Such as: Precious Plastic Grinder, Lyman Filament Extruder, 3D Printer Laser Cutter, 3D Printer CNC Mill, etc.
- The Wikipedia Page on Marketing channels <- merge this into strategy and/or marketing or vice versa?