OSEmail Repermissioning Campaign

FYI, this article has a lot of good (and bad) examples of repermission campaigns from other organizations:

* https://econsultancy.com/gdpr-examples-repermissioning-emails-campaigns/

My take aways:

1. We should make it as obvious as possible that the user must opt-in or (if they do nothing) they will be permanently blacklisted & receive no future newsletters
2. The subject should very clearly indicate that their action is required. I recommend: "Opt-In Action Required for OSEmail" or something similar
3. Rather than put the opt-in confirmation link as a hyperlink in the body of the text, we should actually make a huge green button titled "Yes, keep sending me the OSEmail newsletter" or something similar
4. The top of the email should be about the opt-in. The normal OSEmail update should go below the big green button