OSEmail Repermissioning Campaign

FYI, this article has a lot of good (and bad) examples of repermission campaigns from other organizations:

* https://econsultancy.com/gdpr-examples-repermissioning-emails-campaigns/

My take aways:

1. We should make it as obvious as possible that the user must opt-in or (if they do nothing) they will be permanently blacklisted & receive no future newsletters
2. The subject should very clearly indicate that their action is required. I recommend: "Opt-In Action Required for OSEmail" or something similar
3. Rather than put the opt-in confirmation link as a hyperlink in the body of the text, we should actually make a huge green button titled "Yes, keep sending me the OSEmail newsletter" or something similar
4. The top of the email should be about the opt-in. The normal OSEmail update should go below the big green button

Repermissioning Email

Subject: Opt-In Action Required for OSE News and Updates

Dear Friends and Supporters of Open Source Ecology,

We are just getting started - and our next step in our organizational growth is installing open source email list software on our own server. The purpose is to own our communication channels and to support open source software. We are using phpList - an open source alternative to Mailchimp.

If you would like to continue receiving OSE news and updates - you NEED TO OPT IN BELOW.

If you do not do this - this may be the last email that you receive from us.

So if you would like to keep receiving communications from OSE - you must click yes below: huge green button titled "Yes, keep sending me the OSEmail newsletter"

You can then select which news you'd like to receive: news, invitations to Design Sprints, announcements of build events and workshops, and more. We've got exciting plans for 2019 in the making - so don't miss out as we go the long haul and finish the entire Global Village Construction Set by 2028.

Thanks, Marcin OSE Founder

Michael OSE Senior Sysadmin