Distribution
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Definition
See wikipedia - https://en.wikipedia.org/wiki/Distribution_(marketing)
Notes
- Sell CDs on CD baby. But - they also accept audio books - [1]
- CD baby story - When Sivers founded his company CD Baby, he reduced the concept down to first principles. Sivers asked, What does a successful business need? His answer was happy customers.
Links
- Distribution vs marketing - [2]. Point - find clever ways to make a distribution channel your marketing, and your marketing turn into distribution channels.