OSE Method

• We ask what is best in the world
• We continue with a claim that some of our design is best in the world, best in class. Then we define what 'best in the world' means by attributes.
• We don't claim we have it already. But we explain closely how the 'best in the world' is highly achievable by collaboration.
  • Explain the industry standard
  • Explain the industry intertia
  • And explain the requirements for breakthrough
• We explain how 'best in the world' is highly replicable, and therefore inclusive
• Then we present the public with a choice - with the positive psychology of 'do you want to be good or do you want to be great?' A la good is the enemy of great.